Monday, January 20, 2020
Great Gatsby :: essays research papers
Great Gatsby F. Scott Fitzgerald's The Great Gatsby paints the picture of the way life was in the twenties. This society has the characteristics of an egotist and one who pays no attention the character of themselves. Fitzgerald's style influences the reader to portray this era as a carefree "do what feels good" society. However, Fitzgerald introduces the countless number of tragedies that take place. Through diction, imagery, and details Fitzgerald creates a morose tone. The writer evokes the reader's feelings through particular words and their meanings. In the phrase, ". . . I began to look involuntarily out the window for other cars," the word involuntarily grabs the reader. This phrase makes the reader feel melancholy for Gatsby because it it's depressing for no one to come to the funeral. It reveals how Nick and Mr. Gatz experience anticipation. Both of them know devoutly that no one will come pay their respects to Jay Gatsby. Mainly because they wait half an hour for peo ple to show up. Also, in the phrase ". . . his eyes began to blink anxiously" the word anxiously shows Nick's dolefulness for the lack of sympathy that Gatsby fails to receive. The word procession reflects the despair and lack of friendship that Gatsby witnesses in his life. The lack of companionship that Gatsby has cogitates how lonely and despondent he is. Through the uses of certain words the author helps express feelings and emotions of the morose tone. Through imagery Fitzgerald can make the reader feel like they are in the story. Water, specifically evokes the senses. It describes how the procession of cars stopped in a thick drizzle. This depicts how gloomy it appears outside. The reader can hardly see the three cars because of continuous soaking. They describe a motor hearse as ". . . horribly black and wet." A hearse normally portrays a solemn feeling, but the words horribly, black, and wet allow the reader to feel the misery and mournfulness of death. T he ground is soggy as someone splashes through it. You can smell the wet turf and feel the saturation beneath the feet. The use of water in the story aids the reader in understanding the morose setting. Fitzgerald uses certain detailed sequences to help explain the somberness of Jay Gatsby. In the first significant sequence Nick and Mr. Gatz wait for people to show up at the funeral.
Sunday, January 12, 2020
Diversity Worksheet Essay
1. What is diversity? Why is diversity valued? Diversity is the human attributes that are different from your own and different from groups to which you belong. Diversity is broken into two categories: visible and invisible. Visible diversity includes attributes like age, race, ethinicity, gender, etc. and Invisible diversity are attributes like work experience, marital status, parental status, income, religious beliefs, etc. Diversity is valued because once you can recognize some or all of the diverseness in a person, you can then recognize how unique they are. (ââ¬Å"What Is Diversity? Itââ¬â¢S More Than Race Or Gender ââ¬â University Of â⬠¦Ã¢â¬ , 2002) 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Enthnocentrism is the belief in the inherent superiority of oneââ¬â¢s own ethnic group or culture. (dictionary.com, 2013) Ethnocentrism can be detrimental because judegment is being passed on another culture based on that on individualââ¬â¢s values or beliefs, thinking they are more superior or better without possibly having any knowledge of that culture and no desire to learn about it. 3. Define emigration and immigration. Emigration is to leave a country to settle in another. Immigration is oming into a new country as a permanent resident. These choices are not always vonluntary but can come from conflict or war. Involuntary migration is not as common anymore but much of the past migrations were involuntary. Emigration and immigration both contribute to minorities. (Schaefer, Chapter 1, 2012) 4. What are some of the ways groups of people are identified? Racial groups: a group that is socially set apart because of obvious physical differences. Ethnic groups: a group set apart from others because of its national origin or distinctive cultural patterns. Religious groups: a group that is associated with a religion other than the dominant faith. Gender groups: a group where males are the social majority (dominant) and females, although larger in population, are the social minority. Other groups: age, disability status, physical appearance, and sexual orientation. (Schaefer, Chapter 1, 2012) 5. Why do people label and group other people? People label and group others because they are either dominant or want to be the dominant. Being the dominant means having the power over others or things and since the United States is a democracy, majorit rules, so the majority has the power. The minority group then has lesser chances of ruling and lifeââ¬â¢s opportunites are limited. (Schaefer, Chapter 1, 2012) 6. Define culture. Is culture limited to racial and ethnic backgrounds? Explain. Culture is the behaviors and belief characterstics of a particular social, ethnic, or age group. (dictionary.com, 2013) This definition I found is vague in my opinion because culture can be included in genders, sexual orientations, nationalities, and more. Even with that the definition of culture is not limited to racial and ethnic backgrounds. Since culture is a behavior and/or belief I really think just about anyone in any kind of minority has these that are separate from others. References What is Diversity? Itââ¬â¢s More than Race or Gender ââ¬â University of â⬠¦. (2002). Retrieved from http://www.med.umich.edu/diversity/pdffiles/file28.pdfââ¬Å½ Ethnocentrism. (2013). In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/ethnocentrism?s=t Schaefer, R. T. (2012). Racial and Ethnic Groups (13th ed.). Retrieved from The University of Phoenix eBook Collection database. Culture. (2013). In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/culture?s=t&ld=1136
Friday, January 3, 2020
Points of the Compass in Spanish
The directions of the compass in Spanish are vaguely similar to those of English and ultimately come from the same Indo-European roots. However, Spanish also has synonyms for some of the directions as well as special adjective forms that should be learned. Lists of Spanish Words for Directions of the Compass The primary points of the compass include: norte ââ¬â northeste (or, less commonly, oriente) ââ¬â eastsur ââ¬â southoeste (or, less commonly, occidente)ââ¬â west As in English, the directions can be combined to indicate intermediate points: nornoreste ââ¬â north-northeastnoreste ââ¬â northeastestenoreste ââ¬â east-northeastestesudeste ââ¬â east-southeastsudeste ââ¬â southeastsudsudeste ââ¬â south-southeastsudsudoeste ââ¬â south-southwestsudoeste ââ¬â southwestoestesudoeste ââ¬â west-southwestoestenoroeste ââ¬â west-northwestnoroeste ââ¬â northwestnornoroeste ââ¬â north-northwest In some areas, the use of sur- as the stem meaning south is preferred, so youll also hear the variations such sureste and suroeste alone as well as in combination forms such as sursureste. Combinations using oriente and occidente, such as suroccidente for southwest and nororiente for northeast, are also used. Adjective formsââ¬âsuch as the equivalents of northern and easternââ¬âcan be made by preceding the direction with del (literally, of the) as in del norte and del sur to mean northern and southern, respectively. These are indicated below along with the special adjective forms: del norte, norteà ±o, boreal, septentrional ââ¬â northerndel este, oriental ââ¬â easterndel sur, sureà ±o, austral, meridional ââ¬â southerndel oeste, occidental ââ¬â western To indicate direction of movement, forms such as del oeste or desde el oeste for from the west and hacia el oeste for toward the west are used. Thus, an easterly wind (one coming from the east) is a viento del este, while to say that a door faces east, for example, you could say la puerta mira hacia el este. A few geographical terms use the noun form where the adjectival form might be expected. In particular, the north and south poles are often called the polo norte and polo sur, respectively. Similarly, the northern and southern hemispheres are often called the hemisferio norte and hemisferio sur, respectively, although terms such as hemisferio boreal can also be used. Capitalization of Directions Normally, directions, whether as nouns or adjectives, are not capitalized in Spanish. However, they typically are capitalized when referring to a recognized region. For example: Antes de la guerra de Secesià ³n, la tensià ³n entre el Norte y el Sur era extrema. (Before the Civil War, the tensions between the North and the South was extreme.) However, if you were referring just to the southern U.S. in general, rather the specific states that form a recognized region, capitalization would not be necessary. Directions also are capitalized when part of a name, such as in Carolina del Norte (North Carolina), Corea del Sur (South Korea), and Mercado Comà ºn del Sur (the formal name for the Mercosur, an international South American trading market). Key Takeaways The four main directions of the compass in Spanish come from the same historic roots as the English terms and thus are vaguely similar.The four main directions can be combined to indicate intermediate points, such as noroeste for northwest.Special adjective forms, not always similar to the names of the directions, are sometimes in use. Sample Sentences for Compass Directions Habà a cuatro muertos y muchos heridos en accidente de autobà ºs en el norte de Colombia. (There were four deaths and many injured in a bus accident in northern Columbia.) Gracias a su privilegiada ubicacià ³n geogrà ¡fica, el Sudeste Asià ¡tico ha sido una regià ³n que ha crecido econà ³micamente en las à ºltimas dà ©cadas. (Thanks to its favorable geographical location, Southeast Asia has been a region that has grown economically in recent decades.) Alrededor de 200 personas participaron en el chapuzà ³n mà ¡s austral del mundo. (About 200 people participated in the worlds most southern ocean dip.) Los vientos alcanzaron una velocidad de 50 kilà ³metros por hora desde el nornoroeste. (The winds reached a speed of 50 kilometers per hour from the north-northwest.) La nocià ³n de que ideas occidentales son subversivas ha sido recibida con amplia incredulidad, particularmente entre intelectuales. (The notion that Western ideas are subversive has been received with great incredulity, particularly among intellectuals.) La Antà ¡rtida es el continente mà ¡s austral de la Tierra. (Antarctica is the Earths most southerly continent.) Sur global es un tà ©rmino utilizado en estudios postcoloniales y transnacionales que puede referirse tanto al tercer mundo como al conjunto de paà ses en và as de desarrollo. (Global south is a term used in postcolonial and transnational studies that can refer to the third world as a combination of the developing countries.)
Thursday, December 26, 2019
Pride And Prejudice By Jane Austen - 1189 Words
Austyn Van Wagner Mrs. Morton AP Literature April 21, 2016 Jane Austen s use of Satire in Pride and Prejudice Set in Nineteenth-century England, Jane Austen s Pride and Prejudice is a satirical novel focused on the ideals of social class and marriage. Austen plays on social behavior to show a society in which a woman s character is of the ultimate importance. A lady is expected to behave in a specific way and breaking the set social norms can put her at risk of being ostracized. In the 1800 s there were very little financial options available to women, and marriage was a guaranteed way a woman could secure her monetary future. Unless a woman was born into money, they were certain to suffer from poverty. Through Jane Austen s satire on the upper-class and marriage in Pride and Prejudice, Jane s distinct view on nineteenth century England society is shown. Austen s opening sentence, It is a truth universally acknowledge, that a single man in possession of a good fortune, must be in want of a wife sets the tone and prepares the reader for her satirical views on the morals and social outlook throughout the novel (Austen 1). According to Monaghan, [Elizabeth s] mind [is the only one] to which we are granted continual access, and through her internal development from a private to a social outlook we discover again that for Jane Austen an individual s moral duty is necessary to society, properly understood, and that any retreat into a subjective morality isShow MoreRelatedPride And Prejudice By Jane Austen Essay1724 Words à |à 7 PagesThe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young womanââ¬â¢s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroineââ¬â¢s struggleRead MorePride And Prejudice By Jane Austen1467 Words à |à 6 Pages Pride and Prejudice by Jane Austen is a classic novel that has remained relevant even years after its release. Its themes and symbols are understandable to even the most modern of reader. One of the many themes is sisterhood, something that is focused on constantly throughout the novel. Elizabeth Bennet, the protagonist of the novel, finds many of her decisions to be based upon the actions of her sisters. Making sisterhood a main driving force. Whether they are confiding in each other for marriageRead MorePride And Prejudice By Jane Austen872 Words à |à 4 PagesIn my personal cherished novel, Pride and Prejudice by Jane Austen, the worlds of two immensely divergent people display the marxist idea of t he importance of social status and its affect on the people. The two main characters seem to be on opposite ends of the earth in terms of an affluent Mr. Darcy being so privileged while on the contrary, Miss Elizabeth Bennet is of a lower class. Throughout the novel, there is a fine distinction between their clashing opinions and actions that are highly influencedRead MorePride And Prejudice By Jane Austen Essay1711 Words à |à 7 Pageshe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young womanââ¬â¢s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroineââ¬â¢s struggleRead MorePride And Prejudice By Jan e Austen1285 Words à |à 6 PagesPride and Prejudice Analysis I.Introduction Jane Austen wrote her novels during the time period known as the Regency. 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The book begins with Mrs. Bennet seeing an opportunity for her daughtersRead MorePride And Prejudice By Jane Austen1570 Words à |à 7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800ââ¬â¢s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughte rsRead MoreJane Austen: Pride and Prejudice 1086 Words à |à 5 PagesJane Austen, born December 16, 1775, was an English novelist whose works of romantic fiction earned her a place as one of the most widely read authors in English literature. Austenââ¬â¢s novels critique the life of the second half of the eighteenth century and are part of the transition to nineteenth-century realism. Though her novels were by no means autobiographical, her fictional characters do shed light on the facts of her life and but more importantly, they offered aspiring writers a model of howRead MorePride And Prejudice By Jane Austen914 Words à |à 4 Pages Bell 1 Natalie Bell Pedersen English 4 honors 29 February 2016 Pride and Prejudice Essay Jane Austen s novel, Pride and Prejudice, focuses on the social conflicts of England during the 1800s. Elizabeth Bennet and Mr. Darcy fall in love, and face social criticism. Mr. Darcy struggles with the ideology of societal expectations while falling in love with Elizabeth Bennet. After persistent self-reflection, Mr. Darcy overcomes the stereotype of whom he should marry, and marries ElizabethRead More Pride and Prejudice by Jane Austen 1104 Words à |à 5 Pagesrate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a womanââ¬â¢s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in the book seem dated or trivial. As Pride and Prejudice was set sometime during the Napoleonic Wars, it is only fitting that finding a proper marriage is on the minds of many of the women in the book. Marriage and marrying
Wednesday, December 18, 2019
Project Management Chapter 5 Q A Essay - 1080 Words
CHAPTER 5 Project Scope Management DISCUSSION QUESTIONS 1. What is involved in project scope management, and why is good project scope management so important on information technology projects? Scope refers to all the work involved in creating the products of the project and the processed used to create them. Project scope management includes scope planning, scope definition, WBS creation, scope verification, and scope control. Itââ¬â¢ important to Information Technology because it is good for preventing scope-related problems on information technology projects. 2. What is involved in collecting requirements for a project? Why is it often such a difficult thing to do? There are many ways to collect necessities for aâ⬠¦show more contentâ⬠¦OUTPUTS 1. Accepted deliverables Deliverables that meet acceptance criteria are formally signed off and approved by the sponsor or customer. 2. Change requests Deliverables that do not meet acceptance criteria are documented, along with the reasons for their nonconformance. These deliverables may require a change request for defect repair. 3. Work performance information Information about which deliverables have been started, their progress, which deliverables have been finished, or which have been accepted. 4. Project documents updates Documents that define the product or report status on product completion. 6. Using examples in this book or online, describe a project that suffered from scope creep. Could it have been avoided? How? Can scope creep be a good thing? When? What can organizations do to successfully manage inevitable changes in scope that are good for business? IT projects within the UK health care industry suffer the most from Scope Creep; which they rarely meet the needs of users and stakeholders. This is why they are almost always significantly over budget in a project. It could be avoided by never forget what your project scope is. Everyone will try to get you to make seemingly small scope changes; which you should not do and get a Project Scope Statement that is approved by all Project Stakeholders during the project initiation. It can be a good thing, if youShow MoreRelatedFinancial Management1306 Words à |à 6 Pagescom, 0333-4233770, 0321-4401660 ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD LEVEL MBA Semester Autumn 2002 Paper Financial Management CC. 562/5535 Maximum Marks 100 Time Allowed 3 Hrs Pass Marks 40 NOTE ATTEMPT FIVE QUESTIONS. ALL CARRY EQUAL MARKS Q. 1 Cherylââ¬â¢s Menswear feels that its credit costs are too high. By tightening its credit standards, bad debts will fall from 5 percent of sales to 2 percent. However, sales will fall from $100,000to $90,000 per year .The variable cost per unit is 50Read MoreDivision of Commerce: Information Management991 Words à |à 4 PagesCOURSE OUTLINE |Module Code |CM20119 | |Module Title |INFORMATION MANAGEMENT | |Course Examiner: Dr. Jack Yeung |Office: AC2-5418 Main Campus | | Read MoreBuilding A Bridge Over A River Gorge1459 Words à |à 6 PagesChapter 12 Discussion Questions Q.1- Consider a project to build a bridge over a river gorge. What are some of the resource constraints that would make this project challenging? Ans: Resource constraints would include money/budget constraints, specialized equipment, large material requirements, and personnel constraints revolving around contractors, and highly-skilled construction crew. A bridge is subject to many potential risks related to environment, technology and physical construction. 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Tuesday, December 10, 2019
Argument Context and Logical Form
Question: Indicate the most important features of correct argumentation. Locate the different types of fallacies in arguments and be able to avoid them. Outline arguments using critical thinking and reasoning. List the differences between statements and non-statements to identify the relevant and non-relevant parts of arguments. Demonstrate the strengths and weaknesses in different types of arguments and explain these strengths and weaknesses? Answer: If an argument is inductively strong, then it is deductively valid. False, because then it is deductively not valid. Deductively is valid only when an argument is deductively strong and based on two conditions valid and reasonable. Inductively strong arguments are also cogent arguments. True , because cogent arguments make their conclusion true only when the premises are true. But there is a possibility that conclusion can be false at the time when premises are true An argument is sound only if it is valid. True, it is sound when the arguments premises based on truth and an arguments conclusion follows that premises only. If we cant be faithful to each other, we should not be in a relationship. This is a valid argument. False , because if both the premises and the conclusion is true then only argument is valid. Both the above statements are based on conviction. A cogent argument can have a false conclusion. True , a cogent argument always based on the premises of truth so being a cogent argument is inductive argument, there conclusion is surely not true only has the probability (May. Robert, 1998). If Emma is a philosopher, then she is smart. Therefore, if Emma is not a philosopher, then she is not smart. This argument is valid. False, Smart people knows the rules very well so they can break them easily but it does not proved that only philosophers are the smart people. Smartness based on talent and active participation skills that anyone have. Some women are bad drivers. So, some women are good drivers. This is an invalid argument. True. It is invalid because both are the distinctive statements. This declares as the judgment of anyone. It is an individual perception. One is not dependent on another. If you like ice-cream, you have a sweet tooth. If you have a sweet tooth, you like sugar. So, if you like ice-cream, you like sugar. This argument is valid. True , it is valid because there are some convictions rather than reasons in our life but we all recognize our beliefs ourselves. The world may have the different aspect of thinking. Either modus ponens is a valid form of argument or hypothetical syllogism is a valid form of argument but modus ponens is not a valid form of argument. So, hypothetical syllogism is a valid form of argument. This argument is sound. False, this statement shows no clearance. From both the statements, either of the one can be true. Both seems contradiction to each other. Either I will contract lung cancer or I will not. If I will contract lung cancer, then stopping smoking now is futile. If I will not contract lung cancer, then stopping smoking now is also futile. So, stopping smoking now is futile. This argument is valid. True, it is valid because it gives the clear message that if one statement is true then only the other based on the previous one are enacts or concludes. It is an example of the Modus Ponens. Section 2: Consider the following argument: If Jack goes to the party, he will drink too much. If he drinks too much, he will make a fool of himself. But, I have known Jack for many years; he wont make a fool of himself. So, I can certainly say that Jack wont go to the party. This argument comprises of two valid forms. Name these forms and demonstrate how the argument follows these forms. Argument consists of list of statements known as premises but the same follow by the statement known as conclusion. We only say that the argument is true and valid when connectivity in between all the statements known as premises implies on its conclusion. If all the premises are true then the conclusion is true. The validity of an argument does not give the guarantee of premises that all the statements are true. Therefore, there is no guarantee of truth for the conclusion also. Conclusion would be true when only premises are true. In the above statement all, the above ones are the premises and the last one is the conclusion. If anyone is rational, understand, and agrees with the premises so he/she agree with the conclusion also. Premises of an argument show the evidence to prove for the conclusion. There are both bad and good arguments so arguments needs valid evidence to be proved that they are true (Elugardo. R,2001). Premises and the conclusion may be true or false because they a re known as the declarative statement. In the above arguments reasoning is valid that is base on the premises those seems true. In a valid argument, what all need is that the prepositions in the sentences called premises taken as the evidence to proof the conclusion that is also true. Consider the following two arguments. 1.a) All politicians are liars. No trustworthy people are liars. Therefore, no politicians are trustworthy. The above diagram shows that if the basic diagram of the premises get combine then it gives the venn diagram of the conclusion. All three above can place on the top of the three overlapping circles. The diagram of the last statement is already present in the venn diagram. If it is so then the argument is valid whereas if it not so then the argument is not valid. It is clear that the diagram of the last statement derives from the above two. So it proves that both the above premises are involved in giving the conclusion (Stanley. J, 2000). The above one is valid. 1. b) No religious person preaches violence. All preachers of violence are terrorists. So, no religious persons are terrorists. Distinguish between the two arguments above by evaluating whether each one is valid. It shows that conclusion is not true when the premises are not true. So the statement is invalid. Section 3: Domestic helpers (maids) should not be allowed to use the swimming pools in the condominiums they live/work. It would not be appropriate at all to support the above-cited statement, as even domestic helpers are human beings who should not be deprive of their basic rights and can use recreational facilities like swimming pool, gym or playgrounds. Its really very shameful when educated and so called modern people considered domestic helpers as lower class and refrain them from using swimming pool and in some cases lifts also just because of fear of being over-utilized or over-crowded. This conservative attitude reminds us something. It is not racism where people discriminated among whites and blacks. However, in this case the discrimination done solely because of class and status. It is simple to understand when the same thing is applicable on you at your work place. Imagine your seniors announced the people of middle and lower management to use cargo lifts instead of general lifts unless they accompanied by their senior officials or restrict the lower order to use break rooms in lunch hours or time off. How would you feel at that time? Therefore, it is high time to change your outlook and treat our domestic helpers as human beings who too deserve a recreational change after the full day of honest work. It is really disgraceful and unacceptable but it does not understand that why our condominiums accepting this principle that is very unfair with the house cleaners. They should also have the right to live with respect dignity. Let assume that these are the people who take care of the kids of the people helps in the upbringing when the parent of this high society are busy in earning their money but in the end they are those who discriminate with the such class of people (Anderson. B ,2010). Necessary actions needs to be taken by the government and brings the change in the society only by opening the minds of the people those consists our society. Domestic helpers given lots of responsibilities by their employers like to care of their kids, household work etc so it is the duty of their employer to take care of them by fulfilling their personal needs too. It is very shameful that if the people who does not try to understand the problems of the maid are one of their employers only. Government should take necessary actions in favor of the domestic helps. References: Anderson. B ,2010. Mobilizing migrants, making citizens: migrant domestic workers as political agents. Ethnic and Racial Studies. vol. 33, no. 1, pp. 6074. DOI: 10.1080/01419870903023660. Elugardo. R,2001. "Logical Form and the Vernacular".Mind and Language16(4). May. Robert, 1998.Logical form: its structure and derivation. Cambridge. Mass: MIT Press. Stanley. J, 2000. "Context and Logical Form".Linguistics and Philosophy.23(4)
Monday, December 2, 2019
The 6 Best Video Content Creation Tools for Marketers
With advances in video technology and the falling cost of equipment, itââ¬â¢s no surprise that video marketing has grown rapidly in recent years. Plus, with people watching more videos today than ever before, thereââ¬â¢s never been a better time for digital marketers to start producing video content. Today, around 45% of people watch more than an hour of Facebook or YouTube videos every week, and that number is growing. In fact, Cisco predicts that video will represent over 80% of all Internet traffic by 2019. Video is a powerful way to not only communicate your brand image, but also explain your value proposition and build relationships with consumers. The benefits video marketing are hard to ignore: It promotes brand recall: 80% of customers remember a video theyââ¬â¢ve watched in the last month. It increases engagement: one study reported that video is shared 1,200% more than links and text combined. It drives sales: after watching a video, 64% of viewers are more likely to buy a product online. Itââ¬â¢s never been easier for brands to produce professional videos at a low cost. Thanks to a range of user-friendly and inexpensive tools, marketers donââ¬â¢t necessarily have to rely on the traditional filming and editing process anymore. Here are just 6 of the most effective tools available today to power up your video marketing campaigns. 1. Rocketium Rocketium is a great tool for quickly creating short videos with text and voice overs. Simply choose from a pre-made or custom theme, then upload your images, video clips, text and voice overs to the editor. One nice feature about this tool is that you can work collaboratively on a project, just like Google Docs ââ¬â or work on a project offline, which updates when you reconnect. 2. ViewedIt If you need screenshots for instructional videos or product demos, ViewedIt is one of the best screen recorder tools around. This tool lets you record your screen along with an in-picture video of yourself narrating the video. When youââ¬â¢ve finished recording, the video is ready to share via social media or email. The special thing about ViewedIt is that when people watch your video, you get an email notification telling you who viewed it and how long they watched it for, giving you great metrics to base your future videos off of. 3. GoAnimate GoAnimate is an easy-to-use drag and drop tool for creating professional-looking animations. Itââ¬â¢s perfect if you need explainer videos or short ads for social media content. The best part about this tool is its ease of use. You can select from a variety of templates, backgrounds, props and characters, and even assign dialogue to characters with an automatic lip-syncing feature. You can also import your own images, sound files and videos, allowing you to add company branding or corporate messaging to the animation. 4. Magisto This automated video editing app is ideal for creating mini movies in just a few minutes. You can shoot video from within the app or select photos and videos from your camera roll. Then you simply choose a visual style, add music from Magistoââ¬â¢s library of licensed songs, select the length and title of your video. From there, Magistoââ¬â¢s video editing AI will do the rest, automatically applying the right filters and transitions based on your chosen theme. Unlike many of its competitors, this can all be done on your mobile device, so you can create videos and shoot footage wherever you are. 5. Viewbix If you want to add a bit more functionality to your videos, Viewbix is worth a look. The tool allows you to add links, insert your company logo and add CTA buttons to your videos. Itââ¬â¢s not as advanced as some interactive video creation tools, but itââ¬â¢s still a powerful tool to help drive conversions from your videos. It also has built-in analytics so you can track user engagement with your videos. 7. Sellamations Doodle animations ââ¬â where you can see the drawings being created as the video runs ââ¬â are incredibly addictive to watch, making them ideal marketing content. Sellamations creates custom, hand-drawn doodle animations to suit your specific project. The finished animations are perfect for expanding your content strategy, and often cost far less than traditional live video productions. Are You Catering to Fans of Video? As one of the fastest growing forms of marketing out there, video marketing is something all brands should consider using right now. Videos are usually more memorable, engaging and persuasive than other forms of content. They can also drive sales, increase engagement and build brand equity. Thinking about using video marketing? Try out one of these video creation tools for your next piece of branded content.
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